How to Fortify High-end Real Estate Relationships with Gifting

Luxury real estate clientele have discerning tastes. They're often offended by cliche, cheap or token gifts. You have invested time in understanding their needs in the search for the perfect high-end home. So, use this to your advantage. Dovetail thoughtfulness and surprise to fortify a longstanding relationship years beyond “the close.”  

Here are 6 easy ideas to delight the discerning home buyer on closing day. Show that you’ve been intentional and thoughtful by going beyond cliche.

1.) Is the buyer is a designer brand aficionado? Brands like Bottega Veneta, Prada and Hermes or never fail to impress and say; I see your style and raise you. I’m not talking handbags! No. Prada has a surprising collection of one of a kind plates and kitchenware in collaboration with some of the world’s most esteemed pop artists. Not to mention their crystal glassware. Our gift concierges import them directly from the flagship store in Milan. We also love Hermes. Hermes has a surprising selection of home goods that will surely impress. If your client has more understated luxury tastes then Bottega Veneta may be for them.

2.) Does your client care about sustainable solutions? There are many new home products that make thoughtful sustainable gifts including cotton towels to replace paper towel. This product uses press clips to string cotton towels together and comes on a paper towel holder to create the same convenient experience. The towels are washable with any general laundry.

3.) What do you know about their interior design aesthetic? Do they love texture, textiles, clean lines, crisp whites, muted tones or bold and defined colors? Do they enjoy gardening? Was landscaping a feature they sought in their home search? Perhaps you would typically send flowers? A great way to one up flowers is to gift preserved flowers. The Preserved Florist provides full color bouquets in beautiful vases. The flowers last years and are preserved with water based chemicals. Preserved flowers are not so well known so you show you are ahead of the curve and again you delight your most important clients.

4.) Do they love a good spa day? Well, let’s not be obvious now, they don’t need a gift voucher, let’s go all out. Bring it home to them. A luxury bath textiles package would make their day…Day, after, day! Ultra luxury linens are hard to find and even harder to truly know the quality! The softest towels and a cozy robe make you feel a million bucks when you’re at the spa so give them that perfect bath experience right in their own home. Read more…

5.) Does the home have a pool? Cotture Cotton is a luxury linens company based in Memphis, TN who collaborate with regenerative farmers and well-known southern and international artists to create luxury pool and bath linens that support sustainable agriculture and budding artists. Towel packages come complete with designer towel stands for a clean look after the party stops. Think functional decor. (Hyperlink to a blog article on “What is Functional decor?”

TLDR: Reach out to Cotture Cotton Gifting Co for an unrivaled concierge gifting service. Book a complimentary consultation.

5.) Think…what’s on their new home shopping list? Did they upsize? Are their possessions in storage, or forbid, haven’t arrived yet? How could you take something off their plate? How could you create a perfect night’s sleep for them in their exquisite new home? Hint, James Bond would blush at the luxury sheets sets offered by Cotture Cotton. Step it up a notch by monogramming. Monogrammed luxury sheet sets show you’re going above and beyond expectations even before they’ve had their best rest ever.

6.) For the insomniac with a tech twist. High-end sleep tech brand Eight-Sleep have tech based mattress and mattress covers that can be set to specific temperatures on each side of the bed. Each bed mate can optimize their own sleep temperature. The product pairs with an app that logs your metrics so they can truly learn what delivers the best night’s sleep. A Pod-3 cover is on the high-end of the budget at $3,400 for but is a truly unique and impactful gift for a client who you want to go above and beyond for.
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